Challenge: Announcement of new dates and locations for the new year of traveling roadshow events.
Contribution: As the fi rst piece of the year a new theme was needed so all other marketing pieces would follow the brand.
Applications: InDesign, Photoshop and Illustrator.
Challenge: Create a new postcard for the new year. Variable Data was used to personalize this mailing.
Contribution: Designed with a fresh look that is all about the new year and still fi t images of our show fl oor and education sessions.
Applications: InDesign, Photoshop and Illustrator.
Challenge: Mailer to educate distributor how to take advantage of all the trade show had to offer.
Contribution: Laid out the information in an informative and easy to read layout.
Applications: InDesign, Photoshop and Illustrator.
Challenge: Mailer to highlighted the supplier ROI at the national tradeshows through infographics.
Contribution: Created and sewed together the infographics to tell the story across 3 events.
Applications: InDesign, Photoshop and Illustrator.
Challenge: Update Directory theme each year keeping the corporate brand yet having each city issue standout visually.
Contribution: Create 64-72-page Directories with listings, education grid, speaker list, fl oor map and advertising space.
Applications: InDesign, Photoshop and Illustrator.
Challenge: To create a smaller version of the Directory without the listings pages. This booklet is mailed before the event and focuses more on the education and keynotes highlighted at the trade show.
Contribution: Designed and Typeset 16+ Cover booklet.
Applications: InDesign, Photoshop and Illustrator.
Challenge: Drumming up excitement for the national events utilizing the theme “Creating Connections. Inspiring Creativity” and backing
that up with imagery.
Contribution: Conceptualized imagery and laid it out in InDesign.
Applications: InDesign, Photoshop and Illustrator.