Advertising campaigns can help increase the visibility of your brand among potential customers. By consistently promoting your brand through various channels, you can establish a strong brand identity and increase recognition among your target audience. In fact, presenting a brand consistently across all platforms can increase revenue by up to 23%. We can help you build an ad campaign to reach the people who are most likely to be interested in your products or services.
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Once you have successfully branded all of your marketing materials, it’s beneficial to have a Brand & Style Guide to ensure that all aspects of your brand, from the logo to the color scheme, are consistent across all platforms and mediums. This consistency helps to build brand recognition and trust with your audience.
In this instance, we customized several guides based on the audience. The Brand & Style Guide was created for external vendors; The Marketing Guide for internal employees only; The Sales Toolkit to support the sales team; and the Recruitment & Site Signage Toolkit for the human resource teams to brand their onsite logistics sites.
Branding with Color
A branding guide helps clarify your business’s identity, values, and messaging and is an essential tool for building a strong and cohesive brand. The sample above demonstrates a family of companies with one overarching brand. When choosing your color scheme you will want to carry it through to all your pieces consistently. Pantone® is a color-matching system that assures your print materials match precisely every time. Once you choose your desired color for print materials, you will confirm the Digital Hex color for your online presence. This can be a daunting task for any first-time user, but one where we are well versed. Call us today for a free consultation.
Branding with Logos and Icons
The solid foundation of a successful logo starts with a one-color rendering which can be applied in any instance. A logo kit can help personalize your brand and help it stand out from the rest. When having a custom logo or icon created by a designer, be sure to consider its expandability and request that it be created in vector format for the most portability. Once you have a final design, test it in different contexts to make sure it looks good in different sizes, on different backgrounds, and in different applications. And remember, creating a great logo is a process that takes time and effort. Don’t rush the process and be open to feedback and constructive criticism. Be sure to see our logo page for a sampling of our latest logo designs and see how we’ve helped businesses shine.
Branding with Business Cards
After you’ve picked your colors and your logo is designed, you will want to put it on all your marketing materials starting with your business cards. A business card can create a professional impression of your business and show that you are serious about what you do. They are also a convenient way to exchange contact information with potential clients, partners, and suppliers, making it easier to stay in touch and build relationships.
Branding with Letterheads
Don’t forget your letterhead. A well-designed and printed letterhead can convey a sense of professionalism and credibility to the recipient. This can help establish trust and confidence in the business or individual.
Branding with Social Media
Push your new style with Social Media for maximum brand recognition. LinkedIn and other social media platforms are terrific ways to get in front of your next client. Keeping your marketing consistent will help you stick out from your competitors.
Branding with Take-A-Ways & Leave-Behinds
Don’t send your sales team to an important meeting empty-handed! A folder to house your business card and sell sheets are the perfect leave-behinds to back up your presentation and keep you top of mind long after you’ve left. Pocketed folders can hold all your case studies and success stories for maximum impact.
Branding with Presentations
Knock their socks off with PowerPoint presentations that fit your brand and boast your stats with infographics. Do you know 10/20/30 Rule for presentations? Get in touch with your Design Professional to find out if your presentations are overloading your clients with information and how you can make them seamless and easy to read.
Branding with Signage
Do you need directionals to get your clients to your meeting or education session? Signage is the ultimate exposure! Be sure they recognize you by your brand and find your event with ease.